Industry Insights
Industry Insights, April 15, 2026
General medical supply distribution is a logistics business. Products move from manufacturer to facility on the strength of contracts, pricing agreements, and delivery schedules. The rep's job is to maintain the relationship and process the orders. For commodity medical supplies, that model works well. Orthopedic device distribution is a different business entirely. The product is […]
Industry Insights, April 14, 2026
Ask a patient what they want from a fixation implant, and the answer is almost always the same: they want it to work and to stop thinking about it. The challenge with permanent metal hardware is that it does not always allow for the second part. Metal implants stay in the body indefinitely, and in […]
Industry Insights, April 13, 2026
Group purchasing organizations and integrated delivery networks exist to give healthcare systems leverage in the supply chain. That leverage is most often applied to price, and rightly so. Cost control is a legitimate operational priority. But price-only procurement decisions in medical devices create a different kind of cost that rarely appears on the same spreadsheet. […]
Industry Insights, April 10, 2026
Spine surgery is technically demanding, anatomically unforgiving, and clinically consequential. Patients arrive with complex pain histories and high expectations. Surgeons need instruments and implants that match the precision the environment demands. SurGenTec was built with that reality in mind. SurGenTec is a privately owned medical device company headquartered in Boca Raton, Florida, focused on developing […]
Industry Insights, April 9, 2026
Fifteen years into a medical device sales career, most reps have something impressive to show for their work. Strong surgeon relationships built over hundreds of cases. A territory they developed from a standing start. A clinical reputation that took years and real effort to earn. What many of them do not have is any of […]
Industry Insights, April 8, 2026
The helical bone screw has been the standard in orthopedic fixation for decades. The design has remained largely unchanged since its early clinical adoption: a threaded shaft that bites into bone as it turns, relying on the friction of that interface for holding strength. It works. But Diamond Orthopedic asked whether it works as well […]
Industry Insights, April 3, 2026
Nobody announces a training gap before a procedure. It surfaces in the room. A scrub tech hesitates when asked for an instrument they have handled twice. A circulating nurse is unsure of the correct configuration. The surgeon pauses, asks a question, and the answer is slow in coming. The case continues, but something has shifted. […]
Industry Insights, April 2, 2026
You spent years developing your device. The clinical validation is solid. The FDA cleared it. You have a product that addresses a real surgical need. When the right distribution partner is in place, that work finally reaches the surgeons and hospitals it was designed for. Strong medical device distribution is often the difference between a […]
