Industry Insights
Industry Insights, May 4, 2026
In 1851, a small Swiss company began producing collagen-based materials in Wolhusen. That company is Geistlich. What started as Switzerland's first glue factory grew, over more than a century and a half, into one of the most scientifically credentialed regenerative biomaterials companies in the world. Today, a Geistlich product is used every 14 seconds globally. […]
Industry Insights, May 1, 2026
The strongest medical device territories are not built by the best salespeople. They are built by the people surgeons trust most. That distinction matters more in medical device sales than in almost any other sales environment. A surgeon who does not trust that a sales consultant understands their patients, their anatomy, and the clinical decisions […]
Industry Insights, April 30, 2026
Value-based care models tie reimbursement directly to patient outcomes, care quality, and cost efficiency. For hospital systems and ambulatory surgery centers operating under these frameworks, every vendor relationship either contributes to those goals or creates friction against them. A specialty medical device distributor whose clinical standards, product portfolio, and support infrastructure are aligned with outcome-focused […]
Industry Insights, April 29, 2026
Before a patient consents to surgery, they ask questions. What is this device made of? Has it been tested? How long has it been used? The surgeon who answers those questions with confidence, grounded in real published evidence, earns a different kind of patient trust from one who gives general reassurance. That difference starts before […]
Industry Insights, April 24, 2026
A solo medical device sales rep and a Synchrocare franchise owner often cover the same territory, call on the same surgeons, and compete for the same cases. The difference between them is not effort or clinical knowledge. It is what each one walks into that territory carrying. The solo rep carries a single company's product […]
Industry Insights, April 23, 2026
Competency built in training degrades over time. This is not a reflection on the quality of a clinical team. It is a well-documented pattern in performance science, and it applies to surgical teams as directly as it applies to any other high-stakes professional environment. The question is not whether skill retention declines without reinforcement. It […]
Industry Insights, April 21, 2026
Up to 67% of OR delays are attributed to equipment and supply issues. That figure comes from published surgical efficiency research, and it reflects a reality that OR directors, surgical coordinators, and hospital administrators know from experience. The operating room is the most resource-intensive and time-sensitive environment in a healthcare facility. When the supply […]
Industry Insights, April 20, 2026
The hand, wrist, foot, and ankle are the most mechanically active regions of the body. They absorb impact, generate force, and execute the fine movements people rely on for work, movement, and daily life. They are also, historically, among the most underserved areas in orthopedic device development. Extremity Medical was founded in 2008 in Parsippany, […]
