Industry Insights
Industry Insights, April 20, 2026
The hand, wrist, foot, and ankle are the most mechanically active regions of the body. They absorb impact, generate force, and execute the fine movements people rely on for work, movement, and daily life. They are also, historically, among the most underserved areas in orthopedic device development. Extremity Medical was founded in 2008 in Parsippany,… Continue reading Extremity Medical: Purpose-Built Solutions for the Surgeons Who Operate on the Distal Extremities
Industry Insights, April 17, 2026
You know the product. You know the surgeons. You know the OR. You have spent years building the kind of clinical credibility that takes most people the better part of a decade to develop. The question is not whether you are good at medical device sales. The question is whether you are ready to run… Continue reading From Medical Sales Rep to Franchise Owner: What the Shift Actually Requires
Industry Insights, April 16, 2026
Most surgical device training teaches you how to use the instrument. It covers insertion technique, instrument sequencing, and what the end result should look like on imaging. What it frequently skips is the anatomical context that makes the difference between technically correct and clinically excellent. A surgeon who understands not just the steps of a… Continue reading How Anatomy Training Makes Every Device Work Better in Your Hands
Industry Insights, April 15, 2026
General medical supply distribution is a logistics business. Products move from manufacturer to facility on the strength of contracts, pricing agreements, and delivery schedules. The rep's job is to maintain the relationship and process the orders. For commodity medical supplies, that model works well. Orthopedic device distribution is a different business entirely. The product is… Continue reading What the Right Orthopedic Distribution Partner Brings to Your Product Launch
Industry Insights, April 14, 2026
Ask a patient what they want from a fixation implant, and the answer is almost always the same: they want it to work and to stop thinking about it. The challenge with permanent metal hardware is that it does not always allow for the second part. Metal implants stay in the body indefinitely, and in… Continue reading OSSIO: The Case for an Implant That Becomes Bone and Leaves Nothing Behind
Industry Insights, April 13, 2026
Group purchasing organizations and integrated delivery networks exist to give healthcare systems leverage in the supply chain. That leverage is most often applied to price, and rightly so. Cost control is a legitimate operational priority. But price-only procurement decisions in medical devices create a different kind of cost that rarely appears on the same spreadsheet.… Continue reading Why Price-Only Procurement Leaves Value on the Table for GPOs and IDNs
Industry Insights, April 10, 2026
Spine surgery is technically demanding, anatomically unforgiving, and clinically consequential. Patients arrive with complex pain histories and high expectations. Surgeons need instruments and implants that match the precision the environment demands. SurGenTec was built with that reality in mind. SurGenTec is a privately owned medical device company headquartered in Boca Raton, Florida, focused on developing… Continue reading SurGenTec: Engineering Spine and Orthopedic Solutions From the Surgeon’s Point of View
Industry Insights, April 9, 2026
Fifteen years into a medical device sales career, most reps have something impressive to show for their work. Strong surgeon relationships built over hundreds of cases. A territory they developed from a standing start. A clinical reputation that took years and real effort to earn. What many of them do not have is any of… Continue reading The Hidden Cost of Building a Medical Device Territory You Will Never Own
