Category: Industry Insights

78% Share of orthopedic surgeons who report that professional conference attendance influences their awareness of new devices and technologies. Source: Orthopedic Network News. Conferences and continuing education events are where surgeons learn, debate, and form opinions about clinical technology. They are also where the conversations happen that do not happen in an OR, the hallway… Continue reading Synchrocare Franchise Owners Use Continuing Education Events to Build Territory Momentum

Cold calling in medical device sales is the least efficient way to build a territory. It is also the most common approach taken by new representatives who do not yet have a referral foundation to draw from. The problem with cold calling is not the effort. It is asking a surgeon to allocate time and… Continue reading How Synchrocare Franchise Owners Build Referral Networks That Grow Their Territory Without Cold Calling

  60% Share of hospitals that report receiving off-contract device requests from surgeons at least monthly. Source: Healthcare Supply Chain Association. A surgeon requests a device that is not on the facility’s approved product list. It happens in every hospital, and most ambulatory surgery centers regularly. The request is rarely frivolous. The surgeon has a… Continue reading Manage Off-Contract Device Requests in a Way That Serves Both Your Surgeons and Your Facility

Most surgeons form opinions about the devices they use. Instrument handling that creates unnecessary torque. A plate profile that sits proudly in a specific patient’s anatomy. A technique step that takes longer than the IFU suggests it should. Those observations accumulate across cases and rarely go anywhere beyond a comment to the scrub tech or… Continue reading A Structured Device Feedback Makes You a Better Surgeon and a More Valuable Partner

A manufacturer brings a device to a new specialty distributor. The partnership starts well. The distributor’s representatives are trained, credentialed, and clinically prepared. The product gets in front of surgeons. The first few cases go ahead. Then adoption stalls. Not because the device is inferior, and not because the distributor failed to represent it. Because… Continue reading How to Prepare Your Product for a Specialty Distributor Introduction That Delivers Results

A Synchrocare franchise owner in Columbus, Ohio, walks into a regional hospital and serves three different surgical departments in the same building. The orthopedic trauma team uses one set of products. The hand and wrist surgeons use another. The spine team uses a third. One rep. One credentialing process. One relationship with the supply chain… Continue reading How Synchrocare Franchise Owners Build Value Across Multiple Surgical Specialties

Every surgeon who has introduced a new device into their practice knows the transition period. The first few cases take longer. Questions arise intraoperatively that the in-service did not fully anticipate. The team is learning alongside you. The outcomes are good but not yet as efficient as they will be. That period is normal, expected,… Continue reading How to Manage the Transition Period When Adding a New Device to Your Surgical Practice

30–45 min Average OR turnover time between cases at US hospitals. Each minute of unnecessary setup delay reduces daily surgical capacity and compounds across a full schedule. Source: Association of periOperative Registered Nurses. OR setup time is one of the most manageable contributors to surgical throughput, and one of the most frequently overlooked when administrators… Continue reading How Device Standardisation and Distributor Coordination Reduce OR Setup Time

Hand surgery operates at a scale that demands a different standard of precision from its implants. The bones of the hand and wrist are small, structurally complex, and mechanically active in ways that make the margin for error narrow. A plate that fits well in a tibia does not serve a metacarpal. A screw designed… Continue reading Field Orthopaedics: Precision Hand Surgery Solutions Designed Around the Surgeon’s Clinical Needs

The product gets most of the attention in a medical device introduction. The clinical indication, the FDA clearance, the technique guide, and the first case. What rarely gets examined with the same care is the relationship that determines whether the product succeeds in your hands long after the initial in-service is done. A medical sales… Continue reading What a Medical Sales Consultant Relationship Delivers Beyond the Product